About PeriWink
Refined, Playful, Approachable — a little boutique with a lot of heart.
How It Started
It Started With BTS
In 2021, Ara was buying BTS merch like any dedicated ARMY — until she had a thought: why not turn that obsession into a business? She started selling merch, getting items "for free" while earning on the side. PeriWink was born.
After a year and over ₱100k in sales, the BTS chapter closed and a new one opened — back to what she always loved: clothes. The shop evolved, the aesthetic grew up, and PeriWink became what it is today.
The Name
What's in a PeriWink?
The 2022 Color of the Year was periwinkle — and for a BTS stan, that felt like a sign. BTS fans say "Borahae" (보라해) — "I purple you" — and periwinkle sits right in that purple family.
"Periwinkle" felt a bit too soft, and there was already a local store with that name. So she trimmed it: PeriWink. And the mascot? A little winking whale 🐳 — because why not.
In 2026, the logo got a quiet glow-up. The whale stayed — because some things you don't let go of — but the look matured. Cleaner lines, deeper tones, a more refined feel. Still playful, just grown up. The kind of subtle shift that says: we know who we are now.
2022
The winking whale 🐋
→
2026
Refined & grown up ✨
Brand Evolution
From Whale to Wordmark
The brand grew up — from a cute winking whale to a clean, refined identity.
2016
The Black Sheep 🐑
→
2017
CLSTN Style Shop
→
2022
The winking whale 🐋
→
2026
Clean & refined ✨
The Collection
What We Carry
👗
Thrift & Overruns
Crop tops, microtees, bodycon dresses — unique finds at great prices
👜
Bags & Accessories
Curated picks to complete the look
✨
Character Pieces
Character tees, plain tees, and fun statement pieces
Summer drop incoming: lingerie & swimsuits 🌊
The Person Behind It
Meet Ara
Corporate girl in tech support by day, serial entrepreneur by night. Ara has run multiple shops — knits, lippies, Bath & Body finds, swimwear, yoga mats, even cakes during lockdown. Selling isn't something she does. It's just who she is.
She's an introvert who doesn't go out much — but when she does, she's at a market, at a pop-up, or exploring something new. She's been taking classes, upskilling, getting back on her yoga mat, and building toward fully remote life.
"Refined, Playful, Approachable" — three words. That's the whole vibe.
The Journey
How We Got Here
2016
The Black Sheep x Ara
Where it all began — an Instagram shop selling knitted tops, bath & body perfumes, VS lippies, and bags.
2017
CLSTN Style Shop
Rebranded and pivoted into swimwear. Always evolving, always hustling.
2020
Pandemic Hustle
Yoga mats, lippies, and pure determination — making it work when the world slowed down.
2022
PeriWink Launches
Started with BTS merch. 100k in sales. A little shop that punched above its weight.
2023
The Pivot
BTS era closed, fashion era opened. Back to clothes — where the heart always was.
2025
Going Public
From IG DMs to real pop-up markets. PeriWink steps into the world.
What We Stand For
What We Believe In
💜
Curated For You
Every piece is picked with a real customer in mind — not a warehouse algorithm.
🌿
Budget-Friendly
Fashion that matches your vibe and your wallet. You'll keep coming back.
🐳
Refined Playfulness
Grown up, but never boring. That's the PeriWink way.
Come Shop With Us
Find something that feels like you — curated, budget-friendly, and made to keep you coming back.
Shop Now →